Zeta Global: AI Meets People-based Marketing
David A. Steinberg, CEO David A. Steinberg and John Sculley, the co-founders of Zeta always knew that a massive change is underway, powered by the proliferation of data, fast penetration of social media and smart phones, continued increase in processing power, and a massive drop in the price for storing data.
The potential to disrupt how marketers gathered, stored, and acted on data—the fuel that takes marketing to a new level and ultimately—was evident. In the words of Steinberg, who is also, at present, the CEO of the firm, “We realized the potential of data-driven marketing and went on to build a next generation data-driven marketing company with technology at the core.” Pillared on the same potential, Zeta Global was founded as a data-driven technology company that acquires and retains customers through the power of people-based, precision marketing. They create optimized customer experiences by leveraging data science, strategy, and analytics to put forth a perpetual dialogue between brands and their customers.
Evolving from strategic unions of market-leading technologies and elements, Zeta has added to its forte four decades of engineering experience and unmatched strategic leadership. Today, aiming to address the proliferation of connected consumers and contrarily disconnected organizations’ misaligned goals, fragmented data, siloed departments, Zeta brings to the table its end-to-end multi-channel, multi-dimensional marketing solution— ZetaHub. Zeta Hub—a AI-powered Marketing Cloud enables customer acquisition, usage, cross-sell, up-sell, and retention programs through a mix of people-based data and machine-based learning to move the revenue needle and improve marketing ROI. The ZetaHub connects brands to consumers through people-based data, besides offering a single view of consumers-data at an identity level for businesses to gain unprecedented insights on its audiences. The platform not only facilitates omni-channel campaign management to engage audiences across multiple touch-points, but its AI-driven personalization also provides real-time decision engine that tailors messaging at every micro-moment. In addition, ZetaHub’s consolidated reporting analysis capabilities puts forth a single console and source of information across all customer marketing programs to understand behavior and enable optimization. Briefly, ZetaHub is sternly poised to be the next-generation marketing technology platform with AI at its core that makes it easier for marketers to identify, engage and drive desired behavior from the connected consumers.
Zeta creates optimized customer experiences by leveraging data science, strategy, and analytics to put forth a perpetual dialogue between brands and their customers
On the other hand, ZetaCRM optimizes the ZetaHub to help marketers message more efficiently and effectively with customers and prospects to help them gain interest in a brand. ZetaCRM's 1:1 marketing at scale is enabled by a robust data management capability and elevated by state-of-the-art machine-learning. With the ability to synthesize disparate data sets into a single view of the customer, ZetaCRM's data services enable personalization at every touch-point and every micro-moment. The ZetaSmart, a radical marketing resource management solution, is also delivered within the ZetaHub in a SaaS module. Its innovative workflow management engine provides clients greater transparency and control. Furthermore, ZetaRetail—a turnkey marketing engine for e-commerce SMEs—empowers retailers to quickly launch customer lifecycle messaging using its 18 pre-built templates. With an implementation time of less than six weeks, this solution forms a swift and cost-effective way to access the power of the ZetaHub platform for email marketing.
In order to support people-based (1-1) marketing at scale, Zeta has also developed advanced multi-variate testing methodologies and technology that automates the process of scoring alternatives within and across segments. With both online and offline integration, Zeta acknowledges that closing the loop on transactional information is one of the keys to successful customer engagement. “We started by creating deep integrations between offline systems and our own online systems and then moved into the realm of real-time connectivity— integrating mobile technology, LBS, and online beacons for closing the data loop,” explains Steinberg.
Zeta’s approach to competitive differentiation begins with a thorough understanding of customer pain points. By focusing on helping client’s improve their business rather than obsessing about matching or beating competitors’ functionalities, Zeta is able to compete on their own terms. Another key differentiator is the company’s aggressive data-driven approach to cross-channel, cross-device marketing optimization, enabled by its massive proprietary database, delivered with professional support. The entire spectrum of solutions and services designed, developed, and delivered by Zeta thrives to improve client’s performance across the metrics that matter to them.
In order to support people-based (1-1) marketing at scale, Zeta has also developed advanced multi-variate testing methodologies and technology that automates the process of scoring alternatives within and across segments. With both online and offline integration, Zeta acknowledges that closing the loop on transactional information is one of the keys to successful customer engagement. “We started by creating deep integrations between offline systems and our own online systems and then moved into the realm of real-time connectivity— integrating mobile technology, LBS, and online beacons for closing the data loop,” explains Steinberg.
Zeta’s approach to competitive differentiation begins with a thorough understanding of customer pain points. By focusing on helping client’s improve their business rather than obsessing about matching or beating competitors’ functionalities, Zeta is able to compete on their own terms. Another key differentiator is the company’s aggressive data-driven approach to cross-channel, cross-device marketing optimization, enabled by its massive proprietary database, delivered with professional support. The entire spectrum of solutions and services designed, developed, and delivered by Zeta thrives to improve client’s performance across the metrics that matter to them.
November 21, 2017
