Viet Hai Communication: Weaving Stories of the Future

Since the beginning of human history, stories have served as the prominent means of connecting people. And this why the aphorism “content is king” seems more accurate now than ever.

Though humanity rationalizes content across multiple platforms/internet channels, they only connect with it through their emotions. “When you wear a Nike product, you automatically feel motivated and inspired to do something out-of-the-box with its ‘JUST DO IT’ slogan. Similarly, when you buy an iPhone, you think you’re a class apart,” exclaims Industry expert Nguyen Ngoc Toan.

Why is it so?

“The answer lies in the manner stories were created, conveyed, and sold such that they blend into the media, social, and communication networks that drive human emotions,” says Toan.

Toan mentions that today’s enterprises rely on stories as their prime content element and, hence, are keener towards ‘humanizing’ their brands to make them more relatable among target customers. Instead of spending hefty prices on advertising their products through e-commerce, KOL, or SEO mediums, progressive business leaders choose to weave and internalize an inspiring story. But what might sound simple, is a Gordian knot in reality.

This is why, to fuel the entire process of building brands through compelling storytelling, Viet Hai Communication spun out a new startup of storytellers called Fundoo. An innovative platform, Fundoo networks storytellers and connects them with their respective consumers, where both sides are conscious about their choice in creating, transferring, and absorbing stories.

Toan mentions that in the wake of Covid-19, people worldwide were confounded in figuring out what works best for them. In this attempt, several status quo behaviours were disrupted, and content is no exception. It was against this backdrop that Viet Hai Communication founded Fundoo to redefine content management. “Our zeal to rethink, redesign, and realign our services according to future content needs, propelled us towards establishing Fundoo during Covid-19,” remarks Toan.

What distinguishes Viet Hai Communication from its counterparts is its agile approach. As a consultancy company, it bridges the gap between technology vendors and end clients and enables them to deploy solutions into their content management platform swiftly. Besides Fundoo, Viet Hai Communication is also serving clients with its Rich Content Services, Digital Identity, private 5G network solution, and Cloud-based Network-as-a-service since its inception in 2006. Through its robust content management solution, Viet Hai is opening doors for out-ofthe-box storytelling capabilities.

With data and content driving enterprises to better connect with their end-consumers, Toan anticipates that the narrative will change very soon. He highlights that although the present-day businesses are engaging with their customers through omnichannel setups like WhatsApp, Viber, OTT, and others, the driving force of communication in the future will be person-to-person content where each individual will express their own story and sell it in different ways. “Instead of having a one way communication where an enterprise sells and the customer buys, there will be room for multi way communication where several end-users can share their ideas on a community level. That’s precisely what we are working right,” expresses Toan.

As a futuristic company, Viet Hai Communication is currently working with prominent tech companies towards bolstering its Fundoo platform. The company believes that content will shortly be embedded with sophisticated technologies such as virtual reality, augmented reality, and others that will allow users to listen or see and enhance their overall experience. Besides, currently operating in more than 20 countries, the company also looks forward to expanding its clientele in major markets like Bangladesh, Sri Lanka, and India.