HYPERS: Unlocking the Potential of Big Data

A midst businesses embarking on their digital transformation journeys, the world is entering the era of digital economy. And in such a scenario, several countries including China are striving to put their best foot forward. China-based companies are realizing the significance of big data in digital transformation, which has now become the core strategy for many of them. However, the challenge lies in analyzing relevant data and understanding the way that data is applied in businesses. Thus, big data companies must act as solution-driven consultants to achieve the desired results for their clients that need expert, experienced, and trustworthy partners. One such company is HYPERS, which is striding down the path of big data, gaining immense popularity in China.

Founded in 2008, Shanghai-based HYPERS leverages artificial intelligence (AI) to gather valuable insights from data. An enterprise solutions company, HYPERS is laser-focused on building comprehensive solutions using state-of-the-art technology. The company caters to retail, finance, media, automotive, and gaming industries, and helps them thrive in terms of improving decision-making, operations, products, and services. Keeping pace with organizations’ growing reliance on big data, HYPERS launched its big data platform consisting of an advanced suite of products. These products include HYPER Web Analytics, HYPER Mobile Analytics, HYPER Video Analytics, HYPER Advertiser, HYPER Ad Serving, HYPER Data Management Platform (DMP), HYPER Search, and HYPER Unified Personalization. In addition, the company provides services for data collection, cleaning, storage, management, mining, modeling, and business insights.

HYPERS DMP is well-accepted among varied industries owing to its business-oriented data mining capabilities. The DMP is also the centerpiece of HYPERS Marketing Cloud solution which helps brands track, analyze, and optimize their marketing activities. The company works with organizations during all phases of their data strategy, from early strategic consulting stage to precision data analytics with the help of HYPERS Mobile Analytics and HYPERS Web Analytics. Customers most commonly adopt these platforms for uncovering their deep data-driven insights.

‘Unlock the potential of your data’ is the motto of HYPERS, and the company abides by that in understanding the client’s goals which fuel its vision of how to evolve and develop solutions that not only alleviate pain points but also enhance the ability of data. Besides, data compliance and security are also two major areas of concern, and companies must ensure that their data partner is always compliant and adheres to the highest level of business ethics. HYPERS works as a domestic data partner for large global companies such as Mercedes- Benz, UNIQLO, L’Oreal, Nielsen, Publicis Media, Standard Chartered Bank, and Budweiser. The partnership with Nielsen has supported HYPERS in reaching and serving overseas clients since 2016. “While every successful solution has been unique for each client, the common denominator is that in all the cases, we have delivered the exact solution that our clients needed, keeping our credibility and trust unquestioned,” says Brent Yuan, Founder and CEO, HYPERS.

“Our R&D division has been taking key insights and recommendations from clients along with investing those understandings into AI and machine learning practices,” mentions Wenyuan Cai, co-Founder and CTO, HYPERS. These R&D efforts are aimed at continuous delivery of smart automation to augment and assist the human decision-making process. In the future, HYPERS plans to work on providing a one-stop solution for big data and cloud computing with the hybrid cloud platform, self-developed SaaS, and big data platform. Undoubtedly, HYPERS will confiscate every potential opportunity to be the front-runner in the big data space with support from its outstanding teams and innovative technologies.