Blue Wireless: 4G Wireless Internet Access for Business across Asia Pacific

In today’s fast paced world, most businesses rely on remote cloud applications for speed to market and improved customer satisfaction. In such a scenario however, reliable and flexibleoffice connectivity is essential, to enable undisrupted operations of teams and business processes. While in major business hubs and datacentre locations reliable high speed connectivity is abundant, many businesses face challenges keeping their small branches, retail outlets and remote sites connected.

Blue Wireless deals with this remote branch challenge with a new service concept by providing‘Wireless Connectivity as a Service’. The company bundles4G network equipment, mobile data from local MNOs (Mobile Network Operators), on-site installation and ongoing management to offer a fixed fee, worry-free connectivity service for its business customers.

Blue Wireless’ service combines all the components to get the sites connected quickly and keep them up and running at a low fixed cost. Main use cases for the services are for instant branch connectivity, wireless failover as a backup to an existing wired line or connecting remote locations permanently on wireless access.

The wireless backup service currently witnessing most demand. As it connects to the existing branch equipment via a simple Ethernet cable there is no need to invest in additional equipment.“Customers see it as insurance, for a small monthly fee, they are assured that their branch remains connected and business continues, no matter what happens to the fixed network.

Frankly, no business should be running their branches without a failover on their primary connection, it’s too risky,” explains Ivan Landen, CEO of Blue Wireless. “One of our key differentiators is that our services are network independent, so we connect the customer to the most optimal mobile network for a specific location, or combine multiple connections for higher speed and availability.Another differentiator is that monthly service charges per location are fixed, eliminating the need for customers to monitor usage of different packages and avoiding ‘bill shock’.”

The services offered by Blue Wireless are ideal for businesses with branch offices, retail locations, construction sites, events and remote industrial locations, whether it's for backup of a wired line or as the primary network connection. As Blue Wireless delivers service in 16 countries in Asia Pacific, enterprise customers don’t need to deal with dozens of different local operators, but have a single consistent solution across the whole region.

By delivering smart connectivity solutions to businesses based across Asia, the company has grown significantly since its start in 2015. In the months and years ahead, it aims to continue its path of growth. As an immediate step in this direction, the organization will soon be initiating the next round of funding to ensure timely expansion of the team to manage the customer growth.“Our focus is currently on Asia, which is a great footprint already and keeps us tremendously busy, but global customers are asking for more, so one of the targets for 2017 is exploring geographical expansion, maybe in collaboration with other regional partners,” concludes Ivan.