BCNetcom: Enhancing Magento E-Commerce with Augmented Reality (AR)

The impact of technology on the e-commerce sector is inevitable—helping customers keep track of their purchases, and altering the ways in which they interact with online retailers. However, there is always an increasing demand for more in-depth sales intelligence and better user experience—for stronger consumer connections and to build brands faster. This has paved the way for technologies such as AR and AI, making it crucial for online sellers to leverage these technologies to stay ahead of the competitive curve. Well positioned to ride the new wave of e-commerce is BCNetcom—providing a full cycle of e-commerce development based on Magento e-commerce platform, by leveraging the power of AR and machine learning—enabling better user experience and sales.

With over 7 years in the e-commerce industry, BCNetcom has made a huge impact by responding to the need for feature-rich yet cost-effective e-commerce solution, allowing local merchants to tap into the online business— bridging the gap between Hong Kong and global e-commerce market. This is triggered by its innovative service and its expertise in e-commerce, cloud platform and AR. Packed with a team of Certified Magento developers and e-commerce experts, BCNetcom unlocks the challenges involved in Magento development and provides feature-rich e-commerce platforms that offer merchants complete flexibility and control over the presentation, content, and functionality of their online channel.

Brands are increasingly using Magento as the underlying technology for their online store, and BCNetcom is enabling merchants to access this technology by providing a total solution for Magento development—from design, development, O2O integration, hosting and on-going support and operation to data analysis and digital marketing. Its solution supports both Magento Community and Enterprise versions.

Moreover, the company invests in research and development to take maximum advantage of new technologies such as AR and AI; forcing on driving more sales as well as allowing better user experience. Integration of AR to e-commerce platform is a key feature of the company’s service that enables merchants to interact with their target users resulting in increased ROI. This technology allows virtual dressing or superimposes the products into a physical scope and provides a better understanding of the products. Taking the example of an online jewellery store, integration of augmented reality to e-commerce sites allow consumers to virtually try on jewellery anywhere, anytime before making a purchase. “This kind of interactive solution increases the customers’ time spent on the website and provides them with a physical store like user experience which ultimately helps in getting more sales,” notes Marshal Hon, Sales Director at BCNetcom.

With offices in Hong Kong and China, BCNetcom recognizes the latest trend in e-commerce and continues to integrate more AR and AI features in its offering while maintaining its primary focus in the APAC market. Moving towards the future, Hon sees a bright future of e-commerce with new technology on the rise. “In the coming years we will be focused on sales intelligent, machine learning, AI and integrate into CRM solution and mobile app solutions,” he concludes.